Revenue Journal articles about Sales automation:


A buyer's hellish experience

By Kristin Zhivago on Feb 29, 2008

There's a joke - you've probably heard one of the many versions of it - that I think of as the "demo" joke. My favorite version is the one starring Bill Gates:

Bill Gates died and found himself standing in front of St. Peter, who was sizing him up.

"Well, Bill, I'm not sure whether to send you to Heaven or Hell. After all, you helped society enormously by putting a computer in almost every home in America, and you gave away a lot of money. But, you also created that evil Windows program. It's a close call, so I'm going to do something I've never done before: I'm going to let you decide where you want to go."

Bill replied, "What's the difference between the two?"

St. Peter said, "Well, I'm willing to let you visit both places briefly, then you will have to decide."

"Fine, but where do you think I should I go first?"

"I leave that up to you."

"Okay, what the Hell," said Bill. "Let's try down below first."



Do your top execs understand the "back end" of your business systems?

By Kristin Zhivago on Oct 27, 2006

Having spent much of my career in the tech industry, I have a deep understanding of hardware, software, and networking. It comes in handy as I help company leaders improve their systems.

Over the last few years, I have become dismayed at how often I encounter top executives who do not understand the technology they depend on every day to run their businesses. Business has shifted from paper to digital, and yet many top execs don't understand what goes on in the "back end" of those systems. For example, I often encounter financial people - controllers and CFOs - who are put in charge of IT. But they don't understand how IT really works. This puts them, and their companies, at a distinct disadvantage:



If you like my blog, you'll love my book
You can suffer through years of marketing and selling experimentation, or you can read this book and understand exactly what you have to do.

Guy Kawasaki author of The Art of the Start

Kristin Zhivago - smartest technology marketing person - ever! I've been in technology sales and marketing for over twenty years. I'm here to tell you that I am completely blown away by her complete command of the issues. Do your career a favor and read everything she has ever written.

Mitsu Fisher Inside Sales Professional Kudos Information Ltd.

Loved your book!!!!

Bill Harrison FreePublicity.com

Zhivago's book will forever change the way you think about marketing.

Anneliese Kellner Global Marketing Manager Kudos Information Ltd.

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