Revenue Journal articles about Product launch:


NXP launches itself impressively, but leaves its customer behind

By Kristin Zhivago on Sep 8, 2006

If you haven't been to the launch site for NXP, a spin-off from Philips, take a look - and prepare to be blown away.

The site is beautiful. Breathtaking, even. The Guy in the Green Shirt (below), who will talk to you while you're on the site, does a pretty good job of being professional and yet friendly, in a geeky/retro kind of way. So friendly, in fact, that when you return to the site he will welcome you back.



If you like my blog, you'll love my book
You can suffer through years of marketing and selling experimentation, or you can read this book and understand exactly what you have to do.

Guy Kawasaki author of The Art of the Start

Kristin Zhivago - smartest technology marketing person - ever! I've been in technology sales and marketing for over twenty years. I'm here to tell you that I am completely blown away by her complete command of the issues. Do your career a favor and read everything she has ever written.

Mitsu Fisher Inside Sales Professional Kudos Information Ltd.

Loved your book!!!!

Bill Harrison FreePublicity.com

Zhivago's book will forever change the way you think about marketing.

Anneliese Kellner Global Marketing Manager Kudos Information Ltd.

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