Increasing revenue

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Whenever I first begin working with a new client, the CEO and other managers explain their situation and their goals. They also tell me what they think is important to their customers. In effect, they’ve given me their "list."

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Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon, of course).

I wanted you to know what the book contains and what it can do for you.

Not like all the others

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Oh, poor, poor us. We are in such a state. Everywhere we turn, we see evidence of decline. We are subjected to a steady diet of discouragement, every waking hour. Here in the States, we are told that our economic heyday is over, that we are in a terrible mess, that our debt is currently 90% of our GDP, which is obviously unsustainable. That the world is in turmoil, and on and on and on.

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There is no doubt that these are difficult times for anyone owning or running a business. As the new year starts, this is a good time to recognize our real enemies and set out to defeat them. First I will list the enemies.

1. Uncertainty. Business leaders move, and move decisively, when they are sure about where they should move to. If they are uncertain, they won't risk the life of their business. They will wait and see. The three main sources of uncertainty right now are government regulation, increased taxes, and the general health of the economy.

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I'm giving a webinar for Ryma Technology Solutions on November 3rd called "The Secret to Revenue Growth and Career Advancement." Ryma makes software that helps product managers managing product development. On their GrandView community site, they're asking this question:

"What mode is your company in today?"