The entertainment industry tends to portray people in business as greedy, selfish jerks. I spent a number of years in that industry, and I can understand why they think that way. Most of the people in power in that particular industry really are greedy and selfish.
What is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk up by 
CEOs and entrepreneurs tend to pay very little attention to the customer’s experience, as I mentioned in a recent article about 
The majority of CEOs and entrepreneurs still think that yesterday’s aggressive, cold-calling, hard-sell methods are still working. The truth is, using these tactics is more likely to irritate and repel your customer than to make them want to buy from you. How do customers want to be contacted? We answer this question in Part 3 of our 4-part series debunking common marketing and selling myths.
Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or manipulation. Sellers are often convinced by gurus that manipulation is the right way to increase sales; it is a strategy that directly contradicts one of the buyer’s main goals: “I will not be fooled.” Here is Part 2 of a 4-part series, in which we examine how customers choose a product or service.About
Written by revenue coach Kristin Zhivago.
Site: Zhivago.com
Twitter: @KristinZhivago
LinkedIn: KristinZhivago
Google+: Kristin Zhivago
Book: Roadmap to Revenue
Blog Topics
Subscribe
How to Sell the Way They're Buying Now
Dedicated to all the hard-working, honest entrepreneurs and CEOs who feel a strong sense of responsibility to their customers, employees and stakeholders – and who want to grow their business without resorting to the deceptive techniques used by the manipulators of the world.
Current Amazon Rating:
"What's enchanting? A book that tells you exactly how to grow your revenue." - Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
"The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge."
- Martin Zwilling for Forbes
Search the Archives
