There's a lot of talk going around marketing circles lately, positing that today's customers have become spoiled brats, expecting everything "now," and throwing a major, public tantrum when they don't get what they want. Subscribe
The Marketing Bible for the Nice Guys
Dedicated to all the hard-working, honest entrepreneurs and CEOs who feel a strong sense of responsibility to their customers, employees and stakeholders – and who want to grow their business without resorting to the deceptive techniques used by the manipulators of the world.
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"What's enchanting? A book that tells you exactly how to grow your revenue." - Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
"The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge."
- Martin Zwilling for Forbes
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