Marketing strategy

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Here's one of the best interviews I've seen in a long time.

Brian Solis, who is always interesting, is interviewing Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service (how's THAT for a lot of responsibility?). Jim is a wonderful example of a customer-centric marketer, a true thought leader.

He reminds me how important it is for marketers to have courage - but that courage can only come from a personal understanding of how customers really think. He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience.

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I recently gave two keynotes for MarketingSherpa's B2B Summits, and am also doing some webinars for MarketingProfs. Prior to these events, I interviewed marketers who would be attending, so I could meet my goal of delivering presentations that were helpful, eye-opening, and radically career-enhancing.

These interviews are a good example of the Roadmap method in action, and the results were predictably successful. When I did speak in Boston and San Francisco, no one was doing their email or playing with their iPads while I was speaking, and there was a long line of very enthusiastic marketers getting their books signed after I spoke.

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Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon, of course).

I wanted you to know what the book contains and what it can do for you.

Not like all the others

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Oh, poor, poor us. We are in such a state. Everywhere we turn, we see evidence of decline. We are subjected to a steady diet of discouragement, every waking hour. Here in the States, we are told that our economic heyday is over, that we are in a terrible mess, that our debt is currently 90% of our GDP, which is obviously unsustainable. That the world is in turmoil, and on and on and on.

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I'm giving a webinar for Ryma Technology Solutions on November 3rd called "The Secret to Revenue Growth and Career Advancement." Ryma makes software that helps product managers managing product development. On their GrandView community site, they're asking this question:

"What mode is your company in today?"