Marketing

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The entertainment industry tends to portray people in business as greedy, selfish jerks. I spent a number of years in that industry, and I can understand why they think that way. Most of the people in power in that particular industry really are greedy and selfish.

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"What I do is call my client's customers . . . " I said, in a dinner conversation with a marketer, at a conference.

“And they all say something different,” he interrupted, proudly, and laughing, because this was his own favorite rationale for not calling his own customers. 

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Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon, of course).

I wanted you to know what the book contains and what it can do for you.

Not like all the others

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I have just finished interviewing about 25 top execs running system integrator companies. Some are doing well, some aren’t. But one thing they all had in common: a desire to differentiate themselves, and no clue as to how to do it.

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Yes, 'tis the season - a season I dearly love. And this article is definitely related. It's actually about what really matters, in business. Your business. My business. Everybody's business.

See, I love business. The more I'm in business, the more I'm in love with business. I love what businesses do for people.