Managing your business

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When the economy looks like it does below, both consumers and company managers take much more care with their buying decisions. They buy less, they spend less, and they buy less often.

When the economy is strong, companies and consumers spend more easily. We know this. They don't put off buying, they just buy. They finish buying one thing and move on to the next. There is a natural momentum and flow to the marketplace. Not only are people searching more often for what they want - when they find it, they are more likely to buy it.

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Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon, of course).

I wanted you to know what the book contains and what it can do for you.

Not like all the others

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Oh, poor, poor us. We are in such a state. Everywhere we turn, we see evidence of decline. We are subjected to a steady diet of discouragement, every waking hour. Here in the States, we are told that our economic heyday is over, that we are in a terrible mess, that our debt is currently 90% of our GDP, which is obviously unsustainable. That the world is in turmoil, and on and on and on.

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What makes your business special? It doesn't matter if you are one person working out of your house or a company with thousands of employees. If you are the most efficient at what you do, you're golden.

Efficiency is a big concept. That label belongs on a lot of good things. If you are efficient, you:

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