Buyer experiences

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Buyers are literally bombarded, every day, with messages from sellers that sound wonderful but are absolutely, positively, designed to cheat them.

As buyers, not one of us has escaped the onslaught. We are being swarmed by this kind of deception. Deception is at historically high levels because the bad guys have more ways than ever to invade our personal and commercial spaces with their lies.

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Well, Dear Readers, my new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, is finally out there - in print and in ebook form, available everywhere (including Amazon, of course).

I wanted you to know what the book contains and what it can do for you.

Not like all the others

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We are smack dab in the middle of a terrible dilemma. The entire marketing and selling world is "betwixt and between." Traditional marketing and selling methods are not working the way they used to, and social media is not the end-all answer, either. In spite of the hype level and some people who are actually making it work, it's just a hint at the answer. But it isn't THE answer.

There is an answer, fortunately, but first let's look at the crisis itself.

This is a serious crisis because it's a perfect storm; five forces coming together at once, each powerful on its own.

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Most CEOs assume they have firm control of their company's success. They make decisions all day long, and believe that what they are deciding is driving their revenue. But they're missing something. In my experience, their control is more in the 50% range - because they not focusing on the three revenue success factors.

What are the success factors? And, as a CEO, how can you get them under your control?

Success Factor #1: Your website actually makes it easy for customers to buy.

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Before someone will buy your product, they have to "buy" your content. Your content is actually your first product, and should be viewed that way. If they don't like your free content, they won't pay for your product.