Bloopers

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We recently moved the Revenue Journal from Blogware to Movable Type. Our experience will help you if you're considering a blogging platform, or if you're providing some kind of online tool or service.

Movable Type is a packaged software program sold to end-users (bloggers and website managers). On the other hand, Blogware is part of a package offered by Tucows to its ISP customers - which, in turn, offer the web-based blog platform program to their own customers. In other words, the customer of Blogware is really the ISP, not the blogger. This is key. When the end-user of your program is not your primary customer, trouble is sure to follow.

Why did I make the switch from Blogware to Movable type? We'll start with the white screen of death:

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Here I am, money in hand, looking for a specific software solution.

While visiting about a dozen sites, several times my efforts to download are thwarted by a glitch in the process - where something should work just fine, but for some reason, it doesn't.

I usually send an email to the company when this happens. I seldom receive a reply.

Way too many software companies are asleep at the switch. They're so busy trying to get new leads, they ignore people who are much further along in their buying process.Not a good idea. It is the active buyer, the one who is perfectly willing to pay you - today (as in NOW, this minute) - who interacts with your site and sees screens like this one: