Jim Farley - a marketer with courage - interviewed by Brian Solis
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Here's one of the best interviews I've seen in a long time.
Brian Solis, who is always interesting, is interviewing Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service (how's THAT for a lot of responsibility?). Jim is a wonderful example of a customer-centric marketer, a true thought leader.
He reminds me how important it is for marketers to have courage - but that courage can only come from a personal understanding of how customers really think. He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience.
I think that is what Steve Jobs understood better than anyone - Apple's products put the customer's experience first, and the technology second.The technology was used to improve the customer's experience, rather than the customer having to adjust to the limitations of the technology.
Direct Link to YouTube interview here.
"What's enchanting? A book that tells you exactly how to grow your revenue." - Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
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