By Kristin Zhivago on Jul 19, 2006
EVA is a system that lets salespeople (or anyone else, for that matter) use their cell phones to call in after a meeting with a client and get all sorts of things done. They simply call a number, give commands (such as "create an email"), and start talking. Their voice is recorded, and later listened to by a human being, who enters the data into a sales automation or CRM system.
Salespeople can set up appointments, say what happened in the meeting--including next steps--and provide information for their expense reports. They can also instruct the data entry person to send an email to the person they just visited, as they are leaving the prospect's parking lot.
In this podcast, I interviewed the VP of worldwide sales for EVA, Eric Tippetts, and Gil Cargill, president and founder of the Cargill Consulting Group. Eric says that the average EVA customer spends about $99 a month for the service, which is available 24/7 for calls from salespeople and busy executives.
Interview conducted via a Skype connection...voice quality is a bit fuzzy. Future podcasts will be recorded differently.
About 45 minutes.
Guy Kawasaki author of The Art of the Start