Study by CMO and KnowledgeStorm: Your input welcome
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I don't normally post "news" here, since you can get that from so many other places. But I thought you might want to know about the joint study being undertaken by the CMO Council and KnowledgeStorm, especially since you can participate.
The CMO Council consists of marketing execs from 1,300 tech companies, controlling $45 billion in global marketing expenditures. KnowledgeStorm defines itself as "the largest online index of IT solutions," and says that 1.5 million IT buyers and solution providers visit KnowledgeStorm each month.
A joint release says the two companies will be conducting a field study entitled "Driving Decisions: Online Content Consumption Patterns," to explore "where and how IT is shaped, influenced, qualified and driven by online content syndication and consumption."
The CMO Council will conduct qualitative interviews of IT buyers and sellers. KnowledgeStorm will "employ its advanced analytic capabilities, and a network of more than 150 access channels and 600,000 registered users--300,000 of them opt-in users--to conduct a quarterly audit and analysis of technology content being sourced, viewed and downloaded across multiple categories and vertical industry sectors."
Scott Van Camp, Editorial Director of the CMO Council (and previously the editor of Adweek's Technology Marketing magazine), tells me that they haven't set a date for the "output" side of the effort; that will come soon.
However, I asked him if he'd be interested in suggestions from Revenue Journal readers about the kinds of questions the CMO Council and KnowledgeStorm should be asking IT people about their online buying habits.
He's happy to hear from you. You can email Scott at scottvc@globalfluency.com.
"What's enchanting? A book that tells you exactly how to grow your revenue." - Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
