By Kristin Zhivago on Mar 20, 2005
If you'd like the Revenue Journal delivered automatically to you - thus saving you the "mental overhead" of visiting yet another bookmark or favorite - you'll want to use an RSS feed. Those of you who are old hands at RSS can skip this post. This is for the people who have been sending me emails saying, "Love the blog...how do I subscribe?"
What's an RSS feed?
Actually, the word "feed" is a bit of a misnomer. We don't actually push anything out to you, like an email. Instead, we format each issue of the Revenue Journal post so that it can be retrieved by an RSS reader.
What kind of RSS reader do I need?
There are two types: desktop-based applications for Windows and Mac users, and web-based services. In both cases, when something new is posted to the blog, your reader comes and retrieves it shortly thereafter.
Free Windows-based readers include SharpReader, Awasu Personal Edition, and SauceReader.
Popular paid RSS readers include FeedDemon for $29.95 and NewzCrawler for $24.95.
Heinz Tschabitscher has a very helpful "Top Ten" list of both paid and free readers, reviews, screen shots, and links to each company's website.
Once you've chosen and downloaded your reader, you can subscribe to the Revenue Journal just by adding http://www.RevenueJournal.com/blog/index.xml in whatever way the reader requires. (It could be as simple as typing the URL into a box, or clicking on a button called "Add Item." Depends on the reader.)
Web-based readers include Newsgator, Bloglines, My Yahoo! and the Firefox Live Bookmarks feature.
Why should I do all this?
Loading an RSS reader is worth the effort if you read a lot of blogs. Most of them have an RSS link. You save time by having all your blog reading aggregated into one place. RSS programs will also organize your reading for you, showing you when something new has been posted and how many of those posts you've already read.
Please note you can also just sign up to receive an email when we post a new article. The article will be included in the email, and there will also be a link to the blog if you want to read it in its normal context.
Guy Kawasaki author of The Art of the Start